Customer Journey Mapping for Banks and Credit Unions

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Key Factors to Growth

Virtual Branch Is Key to Growth

Digital is now the battleground for new account acquisition. 75% of Chase’s new deposit accounts come from digital.

Alpharank gives you the three keys to an effective virtual branch:
• Perfect Measurement
• Continuous Monitoring
• Data Driven Testing

Digital Transparency

Alpharank measures the value of each digital campaign at a granular level. Stakeholders access key metrics through a cloud-based dashboard that integrates data from marketing, online account opening, and account performance.

Better Metrics Across the Organization

With the right metrics you can confidently shift budget to digital acquisition for sustainable growth:

• Funnel performance: view conversion at every stage benchmarked against industry standards
• Deposit gathering efficiency
• Long term value of new accounts
• Return on marketing investment

Time to Understand the Journey

With Alpharank you will find the combination of channel, audience, and content that delivers the best new accounts for your institution. With Alpharank you will discover new segments that “work” using data from your system of record. Because Alpharank uses exclusively your first party data, 100% anonymized without any customer Personally Identifiable Information (PII), using Alpharank means you don’t have to share customer information with Google or Facebook.

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AXFI 2018 Speedround Awards Winner

AXFI 2018 Speedround Awards showcase incredible new fintech solutions

Hummer Winblad Backs Alpharank

We see Alpharank as part of the trend of using big data analytics to fundamentally

Wells Fargo Invests in Alpharank

Alpharank offers innovative solutions for financial services in the areas

First Southern National Bank Acquires New Customers with Alpharank

First Southern National Bank describes working with Alpharank and the push to acquire new customers digitally.

Alpharank Announces Partnership With MeridianLink

MeridianLink customers can now analyze the efficacy of their digital marketing efforts. The Alpharank solution boosts the production of the new account opening and deposit gathering process.


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Redwood City, CA 94065

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